That's the case for Benchmark Maps.
FORBES
How can one define the appropriate benchmark asset-class in the case of a new drug for a rare disease?
ECONOMIST: Economics focus
Currently the case filed on behalf of Benchmark Financial Services, Inc. is in suspense.
FORBES: Absolute Immunity for FINRA Mall Cops: FUHGEDDABOUDIT!
In this case the one being pulled back in is Benchmark Capital, one of the most envied firms in Silicon Valley.
FORBES: Valley of the Mudslingers
In either case, the key is to find the right relative benchmark.
FORBES: Performance Share Plans -- The Best of Both Worlds
The case was originally filed by Standard Investment Chartered, Inc. and Benchmark Financial Services, Inc. (whose owner, Edward Siedle, is a Forbes.com columnist).
FORBES: Magazine Article
In this case, I looked at the MMD A Electric Power as a benchmark, since there is no MMD for BBB-rated bonds in the electric power sector.
FORBES: Muni Bond Manager's Journal: Looking For Real Value
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