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Belu Spring Water began putting its socially responsible water on supermarket shelves and tables in some of Britain's top restaurants in May 2004.
CNN: Eco-friendly bottle for ethical water
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As a new business, Belu is yet to post a profit but when it does, it plans to put all of it into clean water projects.
CNN: Eco-friendly bottle for ethical water
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Belu water can be found on the shelves at Waitrose, a high-end British supermarket chain, as well as in some of London's most exclusive eating establishments, including Nobu, Sketch and the Groucho Club.
CNN: Eco-friendly bottle for ethical water
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Managing director and Belu co-founder Reed Paget, a former documentary maker, told CNN the idea behind the business was to use water to create water in areas where it was not widely available.
CNN: Eco-friendly bottle for ethical water
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Until now, Belu water has been available in a glass bottle, but from next month the company will launch its "bio bottle, " which is made out of a plastic that can decompose in eight to 10 weeks.
CNN: Eco-friendly bottle for ethical water
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The richest of these, East Kalimantan, receives ten times more money per inhabitant than the poorest province, Banten, while the richest district (Fakfak, in West Papua) takes in 50 times more per person than the poorest (Belu in East Nusa Tenggarah).
ECONOMIST: Devolution isn't working as planned
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Despite this, it has already set aside money from sales to fund water projects, including one in a village of 10, 000 people in the Tamil Nadu region of India, where Belu has created four sources of water for the town, sanitation blocks for children and hygiene education.
CNN: Eco-friendly bottle for ethical water
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Paget says Belu -- derived from the word blue and the Italian word for beautiful, "bella" -- takes a three-pronged approach to its clean water projects, by not only providing a clean water source for drinking but water for washing hands and education about the importance of hygiene.
CNN: Eco-friendly bottle for ethical water
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Reed said the people behind Belu had looked for inspiration in companies like The Body Shop, which was started by Anita Roddick and does not test its products on animals, and Newman's Own, a company started by screen legend Paul Newman that gives a chunk of its profits from the sale of its food products to charity.
CNN: Eco-friendly bottle for ethical water