If the results are in line with their own beliefs and preconceptions, its methods and validity are much less likely to be called stupid.

FORBES: 'Can't Believe It' (We Deny Research Findings That Defy Our Beliefs)

They are fighting a battle on two fronts - to dispel the idea there is anything inhumane about their traditional methods of slaughter, and to defend their right to live according to their religious beliefs.

BBC: Should animals be stunned before slaughter?