But the uproar should serve as a warning to companies that women no longer take kindly to being portrayed as less serious or knowledgeable than men.

FORBES: Women Are the Market, Not Just a Niche

Being a less-serious soccer fan myself, I offer a comprehensive, exhaustively researched review of the team names in the 2006 Cup, from Albicelestes (Argentina) to Zbirna (Ukraine).

NPR: What's In a Nickname? The Answer Is in the Cup

However, according to GPs, they are finding patients are also being sent away for less serious procedures.

BBC: Health department pays private healthcare firms ?130m

Her mother is one of two other less serious E.coli cases being investigated by Wales' public health chiefs and the local authority's environmental health officers.

BBC: Chip shop showed 'poor hygiene'

It seems that the more serious the competitor being created by this sale, the less Lloyds may have to sell.

BBC: Banking on the future

Sam Allardyce and Sven-Goran Eriksson are further possibilities, while stand-in manager Ray Wilkins is probably less likely to be a serious candidate with the high-profile names already being circulated.

CNN: Debate: Who should replace Scolari?