The idea here is to keep companies from being overwhelmed by all the social content out there about them.

FORBES: Livefyre's StreamHub Brings RealTime Social Conversations To Publishers

The icons for these various apps will only show up if there is relevant content for the image being displayed.

FORBES: With $10.7M More, Luminate Launches App Store For Images

There is a whole other world of dispersed large content that is being generated by individual users (user generated content, UGC).

FORBES: Digital Storage Stars Drive Acquisitions

Increasingly, people are enjoying the benefits of being always connected, yet there still remains a gap in easily connecting people back to their content at home and sharing it with others.

ENGADGET: Seagate gets NASty with Pogoplug-based FreeAgent DockStar: hands-on