The rewards of being the number one brand are significantly better than being the number two brand.
With the usual close-season merry-go-round of drivers moving teams, other teams being renamed and brand new ones being thrown into the mix, Button said 2010 had all the makings of a fascinating season.
Sometimes you may feel like that the company should reward you for being a brand advocate.
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Investing in your brand, being your own best brand champion, or hiring a brand champion should be strategic imperatives.
These include some truly iconic rides, with Aston Martin perhaps being the brand most closely associated with James Bond over the years.
Best Buy gives them an opportunity to move on from being a brand of substance (i.e. makes good phones) to one of emotion (i.e. connects with customers).
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Levering the balance sheet pulled in the roof of the whole western economy and now going too far up the value chain and being the brand just might pull in the walls.
The guys are being who they are, the brand is being itself, both in style and message, and the piece helps to underscore what makes the Best Buy brand different in a way people care about.
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At the grassroots level, too often Republicans and conservatives look up to Boehner and McConnell for answers, but regardless of what you think of them, the Congressional brand problem (being worse than the Republican brand problem) makes them ineffective spokespeople.
This peer pressure is then being translated into brand loyalty, a great trend for Apple.
Whereas Yahoo has some attitude, and obvious advantage of being THE Net brand name, Lycos so far seems reluctant to spread its message.
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Carlesimo, and Yormark is pleased to see the brand being legitimized.
She contends that the old Madison Avenue days of a brand being defined by its logo and a tag line spelling out its promise are over.
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The prices are visible only to the person who purchases it so brands do not have to worry about their brand being seen as heavily discounted and diluting its street price.
So the halo that we provide to corporate underwriters is also a compelling argument for being in a brand environment that is highly, highly trusted and has just a stellar reputation.
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These might be blogs or news items that reference the word innovation, but might equally be references to new product launches, or negative references to a product or brand being boring.
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In this respect, it is very much on par with the lifetime gains that Hall of Fame athletes receive from the memorabilia and licensing marketplace by being able to brand themselves as HOFers.
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The LEGO deal is a pure licensing one, and while the company is looking at other potential deals where they would license the Minecraft brand, they are being careful so as not to dilute the brand.
Rock on, Lou for it IS completely unthinkable for a large company or brand or any brand for that matter to not realize the magnitude of being the voice of their brand in the Twittersphere.
But, the stages and levels through which the brand is being assembled, tailored and disseminated defy knowing.
And are all parties aware of where, when and how investments are being made to uphold brand value?
Gap and Old Navy brands are differentiated by their pricing points, with Old Navy being the value priced brand.
We describe a brand as being a collection of perceptions in the minds of the audience that enable choice.
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"Our adage is that if a brand is being talked about in social environments, that's a good thing, " he says.
It sells services such as "ThreatTracker, " which alerts a company if its brand is being discussed in a negative light.
They see the iPad brand as being the last asset that the company owns that has any value at all.
Being true to your brand and your audience goes a long way.
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Vivaldi valued the remaining 40 brands using a discounted cash flow model that also factored in the percentage of the business being driven by the brand.
Once you've decided what you want to be known for, you need to start reinforcing your brand by being consistent and "walking the talk".
Vivaldi valued the remaining 40 brands using a discounted cash-flow model that also factored in the percentage of the business being driven by the brand.
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