Secondly, you have to know the right tricks to convince your little one (who's sometimes being a little monster) to stop having a fit and eat the apples instead of the French fries.

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Coca-Cola, PepsiCo and Anheuser-Busch have all jumped in, as well as a number of upstart brands like Rockstar, Monster and Crunk, the latter being peddled by Grey Goose entrepreneur Sidney Frank.

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"To the best of our knowledge, this is not a hack of Monster's security, rather, legitimate customer credentials are being used to log in to the database, " said Patrick Manzo, vice president of compliance and fraud prevention at Monster.

BBC: NEWS | Technology | Monster attack steals user data

"We're very concerned about families feeling stigmatized and being afraid to seek services for fear that their child will be seen as a possible 'monster, '" said Sara Reed, director of advocacy and family services for an autism resource center in Connecticut.

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While the battle lines are being drawn, the scuttling little monster with the Peter Lorre wheedle leads Frodo and Sam toward a trap in order to steal the Ring before Frodo can finally return the damned thing to Mount Doom.

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