"I can't imagine how much we've spent on Disney products - books, videotapes, balloons, masks, watches, pencil sharpeners, towels, socks, candy, drinking glasses, puppets, photo albums, " Beijinger Li Jeifei recently complained.
Steven Schwankert, a good friend whose mother is a fellow Pittsburgh Steeler fan, and a veteran Beijing based writer and editor, addressed this question in in an article of the same name in the most recent edition of The Beijinger.