He was there for all the controversy surrounding the Beijing Olympics, winning an Asian TV award for his reporting.

CNN: CNN Profiles - John Vause - Anchor/Correspondent

Each year Shaq spends five days in Beijing and Shanghai, showing up at malls and doing interviews on tv and radio.

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And while the year's second-half results, particularly as they pertain to TV media, will likely be buoyed by the presidential election and the Beijing Olympics, Senior Vice President of Research Jon Swallen remains cautious.

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