"With no NBA games on TV, there is a level attention on CBA games and the lives of CBA players that has never been seen before, " said Matt Beyer, a Beijing-based sports management consultant.
It has opened sports camps in Beijing and Shanghai, also sponsored by Nike.
Beijing has traditionally supported marginal sports because they have permitted the country to build up its medal count at the Olympics and other international competitions.
We asked destiny consultant Master Raymond Lo, an expert in reading the I-Ching, the ancient Chinese "Book of Changes, " which of the top sports people bound for Beijing would be successful at the Olympics.
He worked as an adviser to the Beijing dealership of Aston Martin, the British sports-car maker.
There are three women-only sports on the Olympic program in Beijing.
You've got Olympic silver medalist Lauren Williams, the defending silver medalist, and Allison Felix, who's aiming to win four medals in Beijing, and as mentioned in a recent Sports Illustrated, Felix is battling with another supremely talented sprinter, Sonya Richards, for the new title of Queen of Olympic Track.
This August Silverlight will be downloaded millions of times by sports fans who want to watch the Beijing Olympics online.
The year in sports will be dominated by China and the Beijing Summer Olympics, which take place in August.
Mr. Jordan will have to provide sufficient evidence that his fame preceded Qiaodan Sports' trademarks, said Horace Lam, a Beijing-based intellectual-property partner of law firm Jones Day.
Chinese worker Lu Shaoqing, who is helping to build sports stadiums in Angola, says he left his wife and seven-year-old daughter in Beijing for a number of reasons.
There are more than 30 venues in Beijing to uncover, as well as sailing in Qingdao on China's north-east coast, and equestrian sports in Hong Kong, to the south.
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