Mr. Jordan will have to provide sufficient evidence that his fame preceded Qiaodan Sports' trademarks, said Horace Lam, a Beijing-based intellectual-property partner of law firm Jones Day.

WSJ: Michael Jordan Sues Chinese Sportswear Company

Jones, who won a gold medal over the distance in Athens but finished with bronze in Beijing, had missed out on the qualifying time in the morning session.

BBC: GB swimmers set European records

In April, Beijing said it would require foreign financial news and data providers like Reuters, Bloomberg and AP-Dow Jones to course their reports through the Chinese news agency Xinhua.

CNN: SERVICES