"We hold ourselves to a very rigorous standard of punctuality, " says Mark Dunkerley, Hawaiian Airlines' president and chief executive, adding that the airline considers a flight "late" if it arrives even one minute behind schedule.

FORBES: Best And Worst Airlines For Holiday Travel

By late 2002, however, the Cryptic game was 18 months behind schedule, plagued with ineffective code and joyless, fussy play.

FORBES: Ordinary Hero