"All they do is put an ID card down and pick up a phone, " says Bill Knight, who stands behind a counter giving out the phones.

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Though Apple is a particularly successful example of these trends that have brought products out from behind the counter and made technology more personable, he said the industry as a whole has been moving in this direction.

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Not only did Driver help behind the counter, he loaded up four carrying cases and he and his three new friends set out to find customers.

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