However, behavioural addiction is a health issue that needs to be taken seriously by all those in the health and medical profession.

BBC: Why anything can be addictive

If the main aim of practitioners is to ensure the health of their patients, then an awareness of behavioural addiction and the issues surrounding it should be an important part of basic knowledge and training.

BBC: Why anything can be addictive

Scientists believe it could used in combination with behavioural therapy to overcome addiction.

BBC: Cocaine