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It's so important that it's got a fun side, but that it's based on good science in terms of chimp behaviour.
BBC: Animal behaviour in the boardroom
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But he appears entirely ignorant of that science that discusses how to change behaviour.
FORBES: The Simple Solution to Climate Change: Hint, It Isn't World Government
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Mr O'Connor realised that, by marrying the two, he could identify individual web users and not only track, but also predict their behaviour making online advertising even more science than art.
ECONOMIST: The Internet��s chastened child
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Dr Bastian reports in Psychological Science that those who wrote about immoral behaviour exposed themselves to the ice for an average of 86.7 seconds whereas those who had written about everyday experiences exposed themselves for an average of only 64.4.
ECONOMIST: Religion got it right: pain seems to assuage guilt
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There are comparisons to be drawn between Dr Arkin's work and the famous Three Laws of Robotics drawn up in the 1950s by Isaac Asimov, a science-fiction writer, to govern robot behaviour.
ECONOMIST: Monitor
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That science is economics and it shows us how to change behaviour by changing the incentives that people face.
FORBES: The Simple Solution to Climate Change: Hint, It Isn't World Government
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The discovery that poor behaviour was such a major reason for cancelling lessons has taken the science campaigners by surprise, says SBS spokesman, Peter Cotgreave.
BBC: NEWS | UK | Education | Disruptive pupils wreck science
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It is time to support science, observation and monitoring to better understand the consequences of our behaviour and transform our relationship with the ocean.
UNESCO: EDUCATION