Dr Bastian reports in Psychological Science that those who wrote about immoral behaviour exposed themselves to the ice for an average of 86.7 seconds whereas those who had written about everyday experiences exposed themselves for an average of only 64.4.
There are comparisons to be drawn between Dr Arkin's work and the famous Three Laws of Robotics drawn up in the 1950s by Isaac Asimov, a science-fiction writer, to govern robot behaviour.
The discovery that poor behaviour was such a major reason for cancelling lessons has taken the science campaigners by surprise, says SBS spokesman, Peter Cotgreave.
It is time to support science, observation and monitoring to better understand the consequences of our behaviour and transform our relationship with the ocean.