This does not assume they will at every moment be behaviorally correct, we all make mistakes and mature and grow from them.

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Many conditions that we measure either directly with lab tests or behaviorally can lie under a mask of apparent normalcy or typicality.

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Second, we believe that, given that statistical analysis by a wide range of experts that say that between 40% and 70% of health-care costs are behaviorally based, we can do things like investing in wellness and preventive care and preventative screenings to actually reduce health-care costs.

FORBES: Michael J. Critelli