The recognition that behavioral psychology plays a central role in economic development is profound and flies directly in the face of traditional theories of prosperity that focus solely on optimal resource allocation.

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According to the National Institute of Child Health and Human Development, infants born at 37 to 38 weeks face problems with brain development and function, including psychological, behavioral and emotional problems.

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Unlike change management, which is grounded in business and economics, OD relies primarily on the application of behavioral sciences, such as psychology, sociology, and cultural anthropology, to facilitate human development for social and organizational gain.

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The goal of this joint effort is to drive the behavioral change of caregivers of children 0-4 in targeted neighborhoods by educating them on early childhood brain development.

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Their innovations range from cloud development tools and Big Data security and analysis applications, to search engines for voice recordings, behavioral biometric solutions for fighting fraud, open source technologies, and personal financial management tools for young people.

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