The problem is what is called self-control bias in behavioral finance.

FORBES: Savings: Start Early

According to data from the Centers for Disease Control and Prevention's Behavioral Risk Factor Surveillance System Survey 2004, more than 70% of adult Milwaukeeans reported that they had had at least one alcoholic drink within the past 30 days--the highest percentage on our list.

FORBES: America's Drunkest Cities

Recognizing the rapid maturity of HIV medical, behavioral and social sciences, the U.S. Centers for Disease Control and Prevention now considers HIV a winnable battle.

WHITEHOUSE: Winning the Battle Against HIV/AIDS

"The ultraviolet rays from indoor tanning are generally stronger than the summer sun at noon, " said Dawn Holman, a behavioral scientist who works in the CDC's Division of Cancer Prevention and Control.

CNN: Indoor tanning industry under scrutiny