Just as television advertising revolutionized the field in the 1960s, this election will likely mark digital-behavioral advertising as the next frontier in voter outreach.

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Marc Groman, Executive Director of self-regulatory online advertising coalition Network Advertising Initiative (NAI), tackles the centralized issue of Internet privacy on the online behavioral advertising (OBA) side.

FORBES: Facebook, Click Fraud, and the Deceptive Digital Advertising Landscape

Without parental consent, such information may never be used or disclosed to contact a specific individual, including through behavioral advertising, to amass a profile on a specific individual, or for any other purpose.

ENGADGET: FTC introduces changes to Children's Online Privacy Protection Act, parental permission now required to collect information

They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

NEWSWEEK: Privacy Policy

The wider implication of the decision is that the sale of behavioral data for advertising purposes is a-okay with the majority of the Justices, because marketing is a form of commercial speech.

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The advent of tablet computers, along with behavioral and targeted advertising, will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet. (See Quiet before the Storm: Intel and AMD Dominate the Chip Industry Ahead of Tablet Showdown).

FORBES: Online Ad Spending Exceeds Print, Hitting $25.8 Billion

Behavioral marketing, the practice of targeting people with advertising pitches based on their tracked online activities, has become a central way for advertisers to reach the audiences they want to reach across a splintered media landscape.

FORBES: Can Behavioral Targeting Survive Privacy Worries?

This morning, Online Media, Marketing and Advertising magazine is holding a conference in San Francisco on behavioral marketing.

FORBES: Can Behavioral Targeting Survive Privacy Worries?