It is hard to imagine the hypothesis test that frames the mob behavior of the market.

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The really wonderful thing about loyalty and engagement assessments is that they correlate very, very, very highly with consumer behavior, which is the true marketplace acid test.

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Analysts caution that it is possible North Korea is simply using the existence of the missile to feed concerns about the isolated state's provocative behavior and won't proceed with a test firing.

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The challenge was devising a test that accurately simulated something relevant to the behavior being predicted.

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According to Marc Schildkraut, an antitrust lawyer at Howery LLP, Justice Department lawyers in the previous administration used a test that weighed whether the anticompetitive effects of behavior disproportionately outweighed any good that such behavior might bring consumers.

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This includes investing in more of the highly specialized machines that can test and simulate everything from power and performance to life and thermal behavior over a complete range of temperatures and possible operating conditions.

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In addition, Gore says, experiments that test people's willingness to behave unethically only say so much about their day-to-day behavior.

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In a nutshell, PepsiCo10 pairs some of the best emerging tech with our brands to launch pilot programs that road-test the technologies at scale, providing a window into the innovations that are likely to fundamentally change consumer behavior over the coming months.

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