Display ads are generally targeted towards users based on their current context (contextual targeting), past behavior (behavioral targeting), or a combination of the two.
And please join us for a compelling conversation on Monday, October 22, 2012 with Unilever and PSI on influencing consumer habits, targetingbehavior and connecting the dots of global complexities.
Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third-party data, contextual data such as location, and universal sign-in profiles.