We changed the argument from one about the "rights" of so-called private clubs to one about the "wrongs" of a cadre of industry titans using the fig leaf of such memberships to exclude women, the standard this behavior sets in corporate America and damage it does to women at all levels.
By making the email address automatic on each printer and enlisting a network of partners, HP is taking the product from a niche feature to a standard aspect of behavior, and encouraging print through the creativity of others.
The results showed that participants given the fake cigarette as treatment, and who were identified as being heavily dependent on the behavior of smoking, had a quit rate roughly 3.5 times higher than those in the standard-treatment group (67% vs. 19%).