Their collective power and influence was recently recognized in the publication of FTC rules governing their behavior, adding in effect a set of standards to be followed by the amateurs.

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That is, the benefit to the capital market of improved financial information must be weighed against the cost of any changes in economic behavior induced by new accounting rules.

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But we also know the free market works best for everyone when we have smart, commonsense rules in place to prevent irresponsible behavior.

WHITEHOUSE: The White House

He was challenging them and provoking them to be more vigilant in enforcing the rules and the code of behavior.

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As it relates to financial reform, there -- rules were put in place to change the behavior of Wall Street and to prevent what happened in September of 2008 and what led up to it from ever happening again.

WHITEHOUSE: Press Briefing

And putting rules in place that prevent that type of risky behavior from impacting the economy to the degree it has is a jobs issue and an economics issue.

WHITEHOUSE: Press Briefing

Good behavior rules and jail overcrowding guidelines add up to a sharp reduction in actual time served for county inmates, Whitmore said.

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In times of turmoil, how important are simple rules of ethical behavior?

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People have done a lot of work trying to understand business in terms of behavior and psychology, but Chopra goes deeper, applying the rules of biology, neuroscience (and maybe a little philosophy) to corporate leadership.

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