Amplify motivation for doing the behavior with intrinsic and extrinsic motivators.

FORBES: Stanford's School Of Persuasion: BJ Fogg On How To Win Users And Influence Behavior

Our business world was built with perception that extrinsic rewards (such as money) are the drivers, which shape human behavior.

FORBES: Zara, Microsoft And GORE-TEX - Tapping Real-Time Instincts