The argument goes that housing represents a very small portion of GDP and therefore its impact is not as important as tax rates, economic stimulus, interest rates, trade, defense spending, consumer behavior, unemployment, etc.

FORBES: Housing Continues To Be An Ominous Sign For Stocks

They also include contact and account attributes (title, department, industry, annual revenue) and key behavior characteristics (online and live event attendance, downloads of marketing materials, etc.).

FORBES: B2B Marketing is More Than Leads