It is a system that relies on cookies to track user information and behavior, a technology that is not available within apps in iOS or Android.

FORBES: Game Developers Power-Up their Marketing Weapons

To evaluate how these blogs were playing out in the workplace, Ghose and his colleagues followed the posting and reading behavior over a 15-month period of 2, 396 employees at a large information technology and consulting firm.

FORBES: Personal Blogging at Work Increases Productivity