Apple has introduced the products that have fundamentally changed human behaviorandattitude toward media consumption and creation as well as technology generally.
The coach has to help the person learn the requisite attitude, behaviorand skills needed to perform the job successfully within the agreed success parameters.
Engaged customers reliably ascribe more value to the product in question, as demonstrated by changes in attitude, behavior, product enjoyment, and spending.
The downturn has procured a related outbreak of pleasant behavior: Tradesmen, salespeople and restaurant reservationists have lost their standoffish attitude.