At the time, it produced shots with the most detail and best low-light performance we'd ever experienced on any cameraphone, ever -- make no mistake, it took several years before CMOS-based shooters caught up.

ENGADGET

The result: Brands can nimbly engage with the marketplace at a faster pace than ever before, and CMOs can leverage measurable key performance indicicators for reach, community and engagement that ensure branded content campaigns track back to overall business objectives.

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More client-side CMOs will be speaking there than ever before.

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With the focus shifting disproportionately to growth, CMOs face a more difficult environment than they did before the economic downturn of 2007 and 2008.

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The supposed Qualcomm default in "digital RF" is entirely fictional, as Qualcomm has moved to all CMOS (complementary metal oxide semiconductor) integrated devices before TI, and RF is intrinsically analog on the front end.

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Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before.

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