But I think it's more than that, and I didn't know what it was until one day I squinted at a new Beetle, and saw not a car but a plasma display.

FORBES: The Coupe Coup

Last year, it sent a letter to a Wisconsin priest who had put "God Squad" in a logo reminiscent of the Geek Squad's on the side of his Volkswagen beetle, the same kind of car driven by Best Buy's repairmen.

WSJ: Best Buy Battles Over Use of 'Geek'

We remember VW as the maker of the Beetle, that great low-priced car designed even before World War II, and later the small Golf, Europe's bestseller.

FORBES: Luxury: The Cure du Jour

We remember VW as the maker of the Beetle, that great low-priced car that was designed even before World War II, and later the small Golf, Europe's bestseller.

FORBES: Luxury: the cure du jour

But versus, say, a Mazda Miata, the only other fun car in this price category, the New Beetle is loads more pragmatic, since you could legitimately take another passenger and still go buy a potted palm tree at the garden center.

FORBES: Test Drives

It is a rear-engined, four-door, four-seat car that will get around on 33hp--more pep than the Model T or the VW Beetle had when they drove onto the scene.

FORBES: Magazine Article

An Indian car may soon earn a parking place in history alongside Ford's Model T, Volkswagen's Beetle and the British Motor Corp.

FORBES: Magazine Article