They explained that the company had 98% of the Chilean beer market and was the country's major Pepsi bottler.

FORBES: Like father, like sons

The sons explained that the company had 98% of the Chilean beer market and was the country's major Pepsi bottler.

FORBES: Like father, like sons

But the Uber offices themselves have the usual Silicon Valley accouterments as I walk with Mr. Kalanick to a cluttered conference room, we pass a game room with a Foosball table, a Pepsi-stocked fridge and two tapped beer kegs.

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Polar, which at the time owned a local soft-drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.

FORBES: The beer baron

Polar, which at the time owned a local soft drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.

FORBES: The Beer Baron

When I was at PepsiCo I actually led our investment in SXSW, and Pepsi was one of the first consumer brands to partner with SXSW, other than beer.

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