But newly legal New Zealand drinkers love them so much, that sparkling Sauvignon Blanc sales have taken a major bite out of the market for RTD Alcopops, long a thorn in the side of the beer and wine industries, not to mention law enforcement and health advocates.

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Mark Hastings, of the British Beer and Pub Association, said the figures showed the combination of flexible opening hours and law enforcement was having a "positive impact".

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Worthington, a small company that has nothing much to do with beer, announced it is buying quarter of a clutch of companies under the umbrella of Law Financial Limited (LFL).

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Bouchard, who works with firearm dealers to make sure they are compliant with the law, likens the situation to underage drinking: If someone can't get a beer, they may find someone who can buy it for them.

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