Last year, American companies Firestone Walker Brewing and Miller Brewing won the World Beer Cup championship for both midsize and large breweries, respectively. (Small went to a German brewer.) And Sierra Nevada Brewing's Draught Ale and the Boston Beer Co.
He sips beer from a plastic cup and tries to understand as his new boss speaks.
Live music, food and raffles are on offer, as well as the opportunity to play seminal college drinking games like beer pong and flip cup.
The result is Tripping.com, a social travel site that lets travelers glean travel tips from locals, share a cup of coffee, a beer, or even stay in their homes.
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In the first part, a teaser with several references to the British event of the decade premiered on August 25, in which a regular can of Brahma beer (the royal) and a glass cup (the commoner) are treated as celebrities, even with speculations about the can possibly being pregnant.
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And, yes, I did enjoy drinking the 312 beer -- cold -- during the World Cup. (Laughter.) I enjoyed it so much that when I watched Germany beat Argentina, I actually cheered for Germany.
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There was a bright spot for Germany in 2006 when good weather, coupled with the country hosting the World Cup, caused such a celebratory atmosphere that beer sales jumped 1.4%.
The documentary Last Cup: Road to The World Series of Beer Pong follows five teams leading up to the second World Series tourney and was executive-produced by Morgan Spurlock of Super Size Me fame.
So whether you see the blossoms or the vomit, a half full cup of sake or a half empty can of beer, the future of Japan is in the hands of the Japanese, not the New Economy gurus we read about in TIME, Newsweek and Fortune.
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Researchers who interviewed fans at last year's FA Cup final found that fans consumed a total of 370, 000 pints of beer and lager and 38, 000 pasties during their visit to the city.
Cheer up the old folks with a cup of tea, invent the cure for cancer, soak up that excessive production of beer, grow vegetables, whatever.
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