Some might mistake the kooky product demonstration for a late-night TV infomercial, but Branson was bedazzled.

FORBES: Red Baron

For years, conventional wisdom proclaimed the impending death of television, with consumers increasingly bedazzled by the lure of the Internet.

FORBES: Why TV Is Going Social

Only in this version, David has a domain name instead of a slingshot and Goliath is wearing pegged jeans and a bedazzled fedora.

FORBES: Meet The Blogger Who's Doing Battle With A Fashion Giant

In 1999, when the barrel-chested Marine recruiter showed up in dress blues and bedazzled my son John, I did not stand in the way.

CENTERFORSECURITYPOLICY: What We Have To Be Thankful For: Our Men And Women In Uniform

But the only thing our politicians and bankers appear to see is the seductive prospect of trillions of pound and dollar signs dancing before their bedazzled eyes.

CENTERFORSECURITYPOLICY: Center For Security Policy

Wall Street, like most Argentines, was bedazzled by convertibility.

ECONOMIST: Argentina

Christian Audigier, the man beyond the Von Dutch trucker hat phenomenon, the bedazzled Ed Hardy line and an eponymous clothing brand, has just listed his Western-inspired Topanga ranch for sale and for rent.

FORBES: Famous Designer Christian Audigier Selling (or Renting) Los Angeles Home

On the Burke-Gilman Trail, you will see a melange of biker species that comprise Seattle's teeming cycling community: competitive roadies suctioned head-to-toe in matching lycra, lay-cyclists out for the views, aloof bike messengers pierced in double-take places, downtown commuters bedazzled with blinky lights and reflectors, students getting somewhere fast and cheaply, weekend warrior dads working off the muffin-top, vegan earth-lovers determined to live sustainably and any mix thereof.

BBC: Cycling Seattle��s Burke-Gilman Trail