Back to the Roots has sold 300, 000 of the kits in the U.S. at outlets like Whole Foods, Nordstrom, and Bed Bath and Beyond stores.

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Financially, Bed Bath and Beyond is in great shape.

FORBES: Buy BBBY While Shares Are Below Recent Highs

Several stocks like Bed, Bath and Beyond ( BBBY) and JCPenney ( JCP) were hit hard, dropping 9.8% and 11.2% respectively on Thursday.

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