"Bob the Carrot, " finished the London marathon in 3 hours, 34 minutes and 55 seconds while wearing a carrot suit, flying by the guy in the rutabaga outift, and becoming the record holder for the fastest marathon run in a vegetable costume.

FORBES: Sports

In 2003, when The Associated Press first dispatched me to the Tour de France to cover a guy from Texas who was on his way to becoming the race's most successful champion, I never imagined for one moment that a decade later I'd be waiting to hear him say that we all should have stayed home.

NPR: Column: Live Commentary On Armstrong Interview

OK. So the father, the middle-generation guy, in your story sells his soul to the devil in return for becoming a successful painter - as opposed to a painter who paints a lot but doesn't sell anything.

NPR: Singer and Songwriter Neil Young

The challenge is making this an everybody movement, so your main icons are Joe Six-Pack Joe the Plumber becoming Joe the Solar Guy, or that kid on the street corner putting down his handgun, picking up a caulk gun.

NEWYORKER: Greening the Ghetto