At which point it becomes tempting, perhaps, as a high-quality mobile social interface, already integrated with Facebook, Twitter and Foursquare.

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It becomes tempting to see online reputation and trust as a type of currency in this new collaborative market, and the reason is quite obvious- someone may be a well-respected seller on Fiverr but if they create a profile on Airbnb they will have to build their brand reputation from scratch.

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The lower we make the threshold for becoming a world power, the more tempting it becomes.

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And then there's the question of its price, which becomes a lot less tempting once you factor in the laundry list of necessary components.

ENGADGET

By planning exactly what you will do, in advance, when the tempting thought occurs, it becomes far easier to stick to your goals.

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