And as crime grabs more attention, it becomes more important to keep a low profile.
It is despicable and revolting when name-calling becomes more important than the substance at hand.
If we attach emotion to a belief, then that belief becomes more important to us.
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Suddenly, learning lines becomes more important -- and a more frequent focus of the conversation -- than arthritis complaints.
But the defense asymmetry becomes more important as the number of strategic weapons is reduced below START II objectives.
With two of those three routes having come up short, the third and final one becomes more important than ever.
And as Spanish becomes more important, monolingual creoles are losing service jobs.
Posting higher margins in its home turf has becomes more important since recent reports suggest that Europe will continue to bleed red for a while.
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With social media, TV advertising becomes more important not less important.
As we are operating in what is considered a low volatility environment, finding ways to take advantage of even small lifts in volatility becomes more important.
And the importance of teaching for Automaticity becomes more important than ever, when even instant-recall is no longer enough to help our children to get ahead.
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When you are forced to compress your message into fewer words, each word works harder, carries more meaning on its shoulders and, accordingly, becomes more important and interesting.
Earlier this year, a Scottish study concluded that when women earn higher salaries, instinctive preferences for security become less significant while physical attractiveness becomes more important.
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When the stock market is overvalued fundamentally it becomes more important to track the technicals as on market strength momentum becomes an important element of your stock selection.
When treating a particularly vulnerable population, informed consent becomes more important, and if data are being collected, there are fairly stringent obligations on the part of the researcher.
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When people don't have much, religion becomes more important.
When process becomes more important than people, when collaboration is confused with having a meeting, when potential is held in higher regard than performance, and when independent thinking takes a backseat to conformity, leadership is dysfunctional at best.
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Assistantship becomes more important than entrepreneurship.
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But the example of Japan suggests that nervous savers may be happy to receive nothing at all from their accounts if they think that is the only safe option: the return of capital becomes more important than the return on it.
As we get older, health becomes more important and older patients are keen to not only use the web to get information but, perhaps even more than younger groups, they want to be able to give something back by sharing their experiences.
This is going to become increasingly important as demand from emerging markets becomes ever more important.
With the iPhone coming to Verizon, it becomes even more important for the company.
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In this culture, "being the most meta" becomes far more important than creating one's own, original content.
And, as gold becomes a more important tool in the monetary system, central banks likely would continue their accumulation, CPM Group said.
And with an ageing population, good health care becomes even more important.
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That means the power of your individual activity becomes even more important.
And when those brands sell to younger and younger consumers who fought no battles and endured no real hardships, this becomes even more important.
The issue becomes even more important when it involves referring judgment to man-made law for cases involving the rights of Muslims as a whole.
In that context, the tournament's format becomes even more important, since reaching the knockout round can make the difference between a good year and a loss-making one.
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