Such plans enable company insiders to set up a trading schedule and follow it even if he or she becomesawareof significant nonpublic information on the company.
Once consumers are awareof an expected level of technical performance that involves their lives, that performance becomes table stakes and they will expect that level of technical competency at any level of payment.
SMBs are very similar in that as the cost of running their infrastructure becomes cost prohibitive compared to the cloud, they will also tap into these specialized services and may not even be awareof it, as their hosters will shield them from the complexity.