But companies like Zaarly and Getaround only work because consumers have becomefluent in the language of mobile apps, and social media and such descriptors, though tedious, actually mean something.
More important still, for many voters, is the fact that Mr Bush married a woman he met in Mexico as a teenager and has become a fluent Spanish-speaker, a huge asset in Miami.
But those seeking to scrap bilingual education say that Hispanic youngsters should be encouraged to become completely fluent in written and spoken English if they are to have an equal chance in the jobs market.