Not because that fact matters more than the fact that she is smart, and a good writer, and ambitious, and driven, and willful, but because when you are a woman, and you want to get ahead, it really helps if you are pretty.
That matters because even if downloads are fast, latency will translate into sluggish web browsing.
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That matters because the stopgap until this is arranged is the ECB, which has now started buying government bonds in the open market.
That matters because the world has gone mobile.
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It has 160 Mhz of spectrum in some markets and an average of 120 Mhz in the big urban markets where it really matters because that is where the traffic is that causes bottlenecks and poor service.
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That matters because the structural reforms of public finances to which Mr Cardoso is committed require state governors not just to accept curbs on their own spending, but to back a tax reform meant to give the federal government more control over revenues (see article).
Sure -- not that it matters, because let's be honest, there isn't a chance in hell that's going to be happening any time soon.
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That matters, because time is your number one enemy in business, you never get it back.
That matters, because a lot of these folks are influential and have some strong backers.
That matters, because even if companies pay for their cloud services, most consumer services will be funded by advertising.
It is an election that truly matters because of the stark differences between the parties and the closeness of the campaign.
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And that matters, because oil is a critically important commodity whose price influences the prices of dozens of other important goods and services.
That matters, because university departments (and individual researchers within them) are rated both by the number of papers they publish and the reputation of the journals those papers appear in.
That matters, because if and when his appointment is confirmed by the Senate, Mr Lew will be immediately engulfed in a battle to get Congress to lift the ceiling on the amount that the Federal government can legally borrow in the financial markets.
That date also matters because it is when Dutch voters go to the polls.
That shortcoming matters, because playing games over the internet is becoming more popular as broadband access spreads.
This matters because we know that manufacturing jobs are good jobs that pay more than average and provide greater benefits.
That matters not least because, as Morgan Stanley's own analysts point out, the bigger you are in fixed income, the less volatile your returns.
This matters, because a country that continually runs a current-account deficit will become ever more indebted to foreigners.
This matters because the ministry thinks that it has to guarantee any firm it licenses, thus adding to over-capacity in the financial system.
The hacking scandal matters because it makes it seem that, in Britain, some people are above the law, and others are content for them to be so.
This is true for trivial as well as important matters, because even trivial information that finds its way from the boardroom to the press corrodes trust among directors.
That matters enormously to Mr Osborne, because his first fiscal rule dictates that he balances the structural current deficit over five years.
Having a national brand matters, because it makes products emerging from that nation more meaningful.
Not really, because financial success in the endeavor is the only measure that matters.
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Now this matters, because it is the first time that an EU institution has hinted that there is a realistic possibility of default by Greece, Ireland and Portugal.
"We know it matters because Friday is our free day, and that's our busiest day, " she said.
America is strong because it has long been the nation richest in the resource that matters most: talent.
This is because the rate of economic growth is the only variable that really matters when it comes to federal finances.
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This matters because of the third, and most difficult, challenge that Mr Trahar faces: to win the trust of big shareholders.
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