We here at She Negotiates do not praise a billion dollars because it is cool.

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Glass, precisely because it is so cool, is helping us to see this reality more vividly than ever before.

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It's more of it's gotta get there and I just gotta get it back and this is so cool because it's something I can touch and own and feel that's been in space.

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Beeminder is cool because it works with FitBit, RescueTime, Gmail, RunKeeper, among other useful apps.

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Trees and plants also play an important role to help induce airflow and provide shade on hotter days in courtyards, and water is a common element because it can help cool the air through evaporation and can have a calming effect on the space.

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Light-colored paving is attractive in warmer climates because it reflects the sun and keeps the area cool, Mr. Justiss says.

WSJ: Full Enclosure - WSJ Mansion

Perhaps it is the old Obama cool: Don't change the strategy because of a few bad figures, keep your powder dry until next year, don't shoot until you see the whites of their eyes and all that.

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The great thing about a crowdsourced list is that it combines all of these disparate definitions into a gestalt whole because uber-cool companies deliver on multiple proxies of coolness.

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This is very typical of the food media, which embraces things because of their pedigree or long lines or cool backstory without asking the most important question, is it good?

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