And because Choice is a franchisor, there's precious little of its own cash going into all this: The company's 70% return on invested capital is several times that of Hilton and Marriott.
Others insist that many of the people who now retire at 62 do so less because of choice than because of failing health or inability to find another job if they are laid off in their early 60s.
All in all, I think protecting a sphere where people can exercise their choice making powers is a laudable and important public policy goal, because protecting choice can be a good way to build it, and because sometimes even bad choices are better than none.
"We are here not because we didn't get our first choice, but because we got no choice, " said Meredith shortly after the ruling.
In some ways, this is even more important an election than 2008, because this choice could not be bigger.
But in this election in particular, the reason that there is such an intensity is because the choice that we face in November could not be bigger.
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In a statement, Conservative-run Wellingborough Council said its planning committee believed the development would not be competing with Wellingborough town centre because the choice of retailers would be different.
This bill would've said that if you came here, not because you made the choice but because your parents did, that we're not going to punish a child because the parent committed a crime.
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Let them know about the choice we face in this election, because there is a choice.
And yet, we have a chief U.N. inspector that wasn't the first choice, because Saddam didn't approve of the first choice.
It's a conventional choice because she is arguably one of the best-qualified candidates for the job.
"It's happening because of a choice that Republicans in Congress have made, " he said.
Chaouchi had only kept his place for the Africa Cup of Nations because first-choice Gaouaoui was injured.
Number eight would be a difficult choice because there are a number of players who could fit in.
Both Vanderzee and Daines said they have endured teasing from their peers because of their choice to remain abstinent.
In other words, the study lost because of the choice of primary endpoint.
"We have no choice because we have to feed our children, " he says.
Research shows that more and more student-athletes are drawn to their choice because of how it makes them feel.
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Many parents see nothing wrong with it, and some have no choice because their holiday dates are fixed by their employers.
"Prannoy was the obvious choice because he had the infrastructure and was well-recognized, " says Peter Mukerjea, chief executive of Star Group India.
The election campaign in the U.S. hasn't even focused on this next crisis, perhaps because no policy choice sounds like a winner.
There is not a first and only choice because I want to make sure I get the right man for Portsmouth who will improve us.
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Some analysts have criticized this choice because Thompson lacks media experience.
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And the playoff system only marginally adds choice because allowing a team from outside the big six conferences does not change the balance of power and resources.
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Chinese officials say that is because the final choice on who will ride the rocket and thereby become a national hero to 1.3 billion people still has not been made.
Even before this incident, the actor was a controversial choice because of anti-semitic remarks he made when he was arrested for drink driving in 2006 - for which he subsequently apologised.
And now we have a period where, because of the choice to let the sequester take effect, we are not now in a countdown clock situation -- the cable nets don't have the clock.
He seems to be the top choice because he has already had a top job, albeit at Compaq, where he was CEO for less than two years before agreeing to a highly controversial merger with Hewlett-Packard.
It is so well hidden as to eliminate any risk of push-back from those affected, it is an incremental cost incurred by those who have no other choice because they are part of a captive audience.
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