Bhurji believes that Facebook has not as aggressively chased the under-20s market as has rival, Bebo.
At the age of 87, Cuban pianist and composer Bebo Valdes is busier than ever.
Bebo has scored the involvement of big brands, like Microsoft Windows Live and Disney.
Unique user figures for January 2008 show 5.0 million visitors for MySpace and 4.1 million visitors for Bebo.
In September 2006 Bebo said it was "leading the field in terms of combating bullying on its service".
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As has happened in recent years to Friends Get Divorced, Bebo, MySpace and a number of other social networks.
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Bebo hopes to tap even bigger audience figures -- through "KateModern" -- as a route to raising advertising revenues.
The games, ranging from poker to battleship, are accessible to users of social networks such as Facebook and Bebo.
The sale of business divisions like Bebo and ICQ in 2010 also contributed to the decline in unique visitors.
Last year Bebo announced that it had put new safety features in place.
BBC: NEWS | UK | Wales | South West Wales | Teens arrested over web bullying
Social networking sites such as MySpace, Bebo, Facebook, Friendster and many others count large numbers of children among their users.
Sites like MySpace, Friendster and Bebo, on the other hand, were especially easy to mine for private data, Patton said.
What Bebo hopes will draw users back to their site will be the interactivity, which will exclusively happen with them.
But the social networking website still has some work to do to catch the likes of MySpace, Bebo and Facebook.
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Sites like MySpace, Bebo and Facebook give people a tool to interact online and extend their social lives beyond working hours.
It might be that texting and messaging, Facebook and Bebo provide the exclusive amity once provided by gangs and musical sub-cultures.
Bebo's strategy, Levin said, will not be to take on bigger rivals.
The San Francisco-based investor is now the proud owner of social networking site Bebo after buying it from internet giant AOL last month.
Bebo users will be granted access to new episodes first but video will be quickly released on YouTube, MSN and the "Lonelygirl15" Web site.
Bebo became the first network to add the button with MySpace following suit, but Facebook resisted the change, saying its own reporting systems were sufficient.
Even social networks like Facebook and Bebo are getting a makeover as developers hard-wire casual games into online social networks (see "Facebook's Winning Game").
Bebo has an appealing audience for brands with open-minded marketing teams.
Levin, whose company also owns social media site Bebo, says the group is aggressively pursuing both new content and natural partnerships to grow the site.
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The challenge will be to do what AOL failed to do - ensure that Bebo survives and grows in a social networking market dominated by Facebook.
Bebo said it also worked with a variety of organisations, including anti-bullying groups, the Home Office internet task force on social network, and the Department for Education.
BBC: NEWS | UK | Wales | South West Wales | Teens arrested over web bullying
Rival social networks MySpace and Bebo have also tailed off in Britain, Burmaster says: MySpace peaked in April 2007, with 6.8 million unique users, while Bebo peaked in July with 4.6 million.
Looking to shed weight and beef up a sleek new image as a Web-based media company, AOL is attempting to sell off its social networking site Bebo and instant messaging system ICQ.
Among the nominees in the Best Instrumental Album category, the one that stands out is the first live recording by the legendary Cuban pianist Bebo Valdes, accompanied by bassist Javier Colina.
Michael Birch, the co-founder of Bebo -- a social networking site with 27m users which claims to have overtaking MySpace in the UK -- is just one of many start-up gurus who might not sell anytime soon.
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