Think of it as what Beats Electronics is to HTC, albeit with less branding power.

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Additionally, Today Beats Electronics is expanding its in-ear product offering with the launch of the new urBeats.

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Beats Electronics will make a substantial investment in Topspin to help create meaningful business opportunities for artists inside project "Daisy".

ENGADGET: Beats Electronics announces project Daisy music service, appoints new CEO

That realization comes at a time when Apple, Amazon and even Beats Electronics have been reported to be building out their own streaming capabilities, while Spotify, Pandora and Berlin-based SoundCloud continue to thrive in unique audio verticals.

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The new service will benefit from the creative vision of music icon and newly appointed Chief Creative Officer Trent Reznor and is set to launch in late 2013 as a stand-alone company under the Beats Electronics umbrella.

ENGADGET: Beats Electronics announces project Daisy music service, appoints new CEO

Ireland's Guggenheim Grotto creates an electronics-infused brand of folk music, blending programmed beats and acoustic instruments with point-on harmonies and honest, observational lyrics.

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