We got a chance to check out EyePet last year, but now it has Move support, which lets you more precisely shower your little... thing with water, shampoo, swing toys around, and probably not beat it withastick.
So my bet is that the main outcome of the current kerfuffle will be to hand astick to Labour (and to a lesser extent the Lib Dems) to beat the Conservatives with, and make it much harder for them to legislate in a way Labour doesn't like.