And then there's this, the BlackBtrry Water Game (pronounced, we assume, "BlackBattery"), a strange, typoed beast, which may mark yet another fundamental shift for the smartphone market as we know it.

ENGADGET: BlackBtrry Water Game hands-on Hands-on

But Andrea Hernandez, 15, stopped wearing the badge on religious grounds, saying it was the "mark of the beast".

BBC: Pupil Hernandez, who refused to wear RFID, loses appeal

But Miss Hernandez said the badge was the "mark of the beast", as described in chapter 13 of the Book of Revelation in the Bible.

BBC: Pupil Hernandez, who refused to wear RFID, loses appeal

Shall you live and die like a beast, quiet, leaving no mark on the universe?

FORBES: What Does It Feel Like To Be A Self-Made Millionaire Under The Age Of 25?

And when billionaire Mark Zuckberberg put his Puli, Beast, online, Ramona became a monster.

FORBES: Billionaire-Baiting Media Startup Addict To Join Media Startup, Panic Ensues