And it is possible that the programme's professed aim to become a pan-African model for African business education and African business in general is achievable, bearing in mind CEIBS's success in China.
Meantime, China's ever expanding number of luxury shopping malls are lined with shops bearing the name of international brands, especially European ones.
In other words, the lack of evidence on IW has no bearing on whether it exists or not or whether the country is proficient at it or not.77 China is no exception.