So if you find yourself in the same situation, please bear with me and let me repeat some of the basic rules of Internet marking.

FORBES: Why E-Commerce Still Isn't Easy To Do

You sign up and start posting information about yourself: photographs, employment history, why you are peeved right now with the gummy-bear selection at Rite Aid or bullish about prospects for peace in the Middle East.

NEWYORKER: The Face of Facebook