In 2002, at age 23, she launched Bear Naked, branded to suggest health, hardiness and whimsy.

FORBES: Magazine Article

Flatley--the daughter of former Forbes.com chief advertising officer Bill Flatley--speaks to ForbesWoman about life after Bear Naked and how the transition from successful entrepreneur to searching for the next big idea has been something of a challenge.

FORBES: Magazine Article

Naked short-selling also intensifies bear raids by making it easier for traders to short stocks, since they do not actually borrow the shares in advance.

FORBES: Intelligent Investing Briefing Book

Last month, on the Monday after Bear Stearns' collapse, the SEC proposed a new "naked short-selling anti-fraud rule" that is supposed to rein in manipulative trading by preventing short-sellers from misrepresenting to a broker that they have properly located stock to borrow to sell short.

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Authorities in Europe late on Thursday announced a ban on naked stock short sales after the financial sector was torn to shreds in a vicious bear market brawl this week.

FORBES: Dollar Backpedals In Early Rebound for Equities